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Many Thanks - Dave
I'm going to share a secret. The wine world is a bit short on fun and a bit long on seriousness. OK, maybe it's not a big secrect. But one thing I learned at Bonny Doon is that wine is more popular when sold with a healthy dose of fun.
So I'm thinking a series of wine videos would be a wise addition to our efforts - part education, part demonstration, part entertainment. But before I leap off the cliff of time-consuming fiascos, I need your feedback.
Many approaches are not right for us. For example, here is a short list of wine videos representing a wide range of styles and options. Which one works best? Which ones miss? Do you like the talking head in front of the camera? Or the "travel video" with a narrator behind the camera? Please add your comments, and let me know what you think we should begin doing...
- Joe Gets Smashed! This is like "Jackass meets the Wine Industry". I think the poor folks over at Grgich Hills had no idea what they were in for when they agreed to be the venue for this endeavor. This is nothing like what I'm thinking of doing, I only include it as an amusing introduction to the range of wine videos currently being produced. Let us know what you think!
- Crush, the new video from the refreshingly creative folks at Don Sebastiani and Sons. Beautiful music and imagery tells the 10-minute story of a crush. Tell us what you think!
3. Wine Library TV. Gary Vaynerchuk is the young New Jersey wine merchant behind this daily series of online wine reviews. His style is divisive, so please tell me what you think!
4. CBS News. Just one example of how YouTube.com can be used for short vignettes about developments in wine country. This is closest to the sort of video I'm thinking of producing, though I don't have the polish that CBS has at its beck and call. What do you think?
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Cheers!
Dave Chambers, Wine Merchant
Toll Free 866-746-7293
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Many Thanks - Dave
