Friday, October 24, 2008
This morning's inbox contained a brief email missive from D. Rosedahl - a long-time member of our bi-monthly sampling club - who asks
"Where'd the green boxes go? Same way as Lucky Strikes Green?"
His first reference was to our recently depleted, chartreuse-colored, logo boxes that faithfully carried wines to our club members for almost four years. His latter reference is to a long-defunct cigarette brand.
And I'm sorry to say I'm old enough to remember ads for this long-dead brand of cigarettes (click image to purchase from "Prints Old & New"). This old ad makes me hope that wine's much ballyhooed health benefits are longer lived, and viewed more kindly by our progeny.
So yes, our easily-identified green boxes are gone. We spent thousands to create these cute little wine cocoons, back in our cash-rich start-up days. Back when the stock market was soaring and we thought we could retire on our home equity.
Today, such an expenditure seems imprudent without passing along the cost to members. And I think I'd rather put their money towards great wine than great packaging.
What are your thoughts on the topic of packaging?
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"More and more products are coming out in fiercely protective packaging designed to prevent consumers from consuming them. These days you have to open almost every consumer item by gnawing on the packaging."
~ Dave Berry (1947 - a long time from now, I hope)
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