Thursday, October 23, 2008
There is a wide range of people who enjoy wine. I've popped corks with delightful people with very different religions, races, socio-economic and political stripes. So I everything I can to keep my personal politics out of my business. But when my news readers deliver something like this to my desktop (Thank you Mr. Peare!), I simply can not resist.
This fascinating tidbit of wine news came from a most unlikely source (Fox News). They had come across a wine suffering a sales decline in San Francisco due to its unfortunate name - the Palin Syrah. The wine was not created as an homage to a certain hockey mom-come-Veep-candidate. It's not even pronounced the same way - Pay-LEEN, not PAY-len. But you can't tell that from the label.
In the complete article about this happenstance, Fox News shines their Fair and Balanced spot light on the fact that the wine is flying off the shelves in "the Republican stronghold of Texas", but suffering in the more liberal city of San Francisco.
The Fox article states "The wine was once a strong seller, but now it's an outcast in the City by the Bay because its name comes way too close to a certain governor from the state of Alaska", says Celine Guillou, co-owner of the Yield Wine Bar.
Given that today's polls a gap between the candidates that ranges from just 1% all the way to 10%, perhaps monitoring sales of the Palin Syrah is a more accurate barometer than hoards of statistical pollsters.
But I think it unwise and unfair to encourage such a thing. After all, some Chilean winegrower put a lot of time and effort into this wine, and Berkeley Imports is surely sitting on a goodly supply. Who are we to tie their success to the fortunes of one struggling party at election time?
Let's just enjoy the wine for what it is - an affordable and enjoyable wine to assist in your November 4th party, whether celebrating the victory or the defeat of this namesake candidate!
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